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Google Algorithms Updates

Let us check to see if a Google algorithm update has harmed your site.

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Stay Ahead of the Google Algorithms to Maximize Your Online Presence

Google continues to advance and modify its core algorithm in an effort to provide the best user experience. We understand the latest trends in Google’s algorithms, staying up to date to ensure you’re prepared.

  1. Analyzing Your Site to Check if a Google Updates Harmed Its Performance
  2. Monitoring Traffic & Ranking Fluctuations With a Close Eye
  3. Preparing Your Site for Machine Learning: Google’s 3rd Most Important Ranking Factor
  4. Recommending Adjustments to Your Online Strategy

Google updates their algorithm 365 days per year. As they are tweaked and continually updated, you need to be confident you’re following Google webmaster’s quality guidelines. With our SEO consultant specialists, your site will continue to perform well and drive traffic from converting customers.

What Aspects of Your Website do Algorithms Effect?

Each major algorithm update focuses on a core aspect of your website. While there are many pieces to the algorithm that update daily, there are a few big pieces that can have drastic effects to your website.

  1. 2011 – Panda (Content)
  2. 2012 – Penguin (Links)
  3. 2013 – Hummingbird (Semantics)
  4. 2014 – Pigeon (Local)
  5. 2015 – Mobile Friendly Update
  6. 2015 – RankBrain (Google’s Artificial Intelligence to Interpret Query Intent)

There are close to 200 ranking factors, each having a different impact on the performance of your website. Every update that the search giant is making is geared toward one thing: user experience.

Every update is focused on providing the user with search results that match their intent. For our digital marketers and content specialists, this means helping your brand stand out through in-depth, fresh content.

Have you heard the phrase “content is king”? With the long-form, in-depth content we create, you’ll be able to include more semantic (similar) phrases to your core keyword, earning more links and achieving higher rankings.

At the end of the day, we make sure all aspects of your website are up to par, helping you rise above your competition and increase your ROI.


Penguin Update

Are there bad links that are harming your site’s performance?

Google has always been clear that it will not take kindly to those looking to game their search system and rightfully so. Penguin was released to fight webspamming and black hat SEO efforts.

It fights against:

  1. Link Schemes
  2. Keyword Stuffing
  3. Deceptive SEO Methods

There is no way to appeal the matter, as Google Penguin is an automated feature. The only way to repair the damage is to get rid of bad links and improve the quality of your site’s content to earn quality backlinks in a natural way.

Every service we offer in Philadelphia and Bucks County, from link building to bad link removal is 100% in alignment with industry standards. Rest assured that we will do everything possible to help optimize your website to see significant, long-lasting results.

Panda Update

Does your site have duplication issues that are keeping you from performing online?

Panda targets sites that have thin and poor quality content. Business owners and webmasters must make sure that their content is quality to succeed in the competitive online marketplace.

Signs that your site may be vulnerable to a Google Panda update include:

  1. Few or no quality inbound links.
  2. High bounce rate, meaning a majority of first-time visitors to your site simply leave rather than browsing through your pages.
  3. Most of your site’s visitors spend a very limited amount of time on your site.
  4. The page content and title tags on your site are different.
  5. There is an unnatural use or overuse of a particular keyword on any given page.

If your website has been penalized by the Panda update, let the digital marketing experts at 1SEO.com Digital Agency in Bucks County and the greater Philadelphia area help you with your Panda recovery.

If you're creating quality content and not overstuffing keywords into the copy, you'll remain in the clear. Let us help you improve the performance of your website so you avoid seeing your presence in the search results drop.


Hummingbird Update

Another attempt to enhance the user experience, the Hummingbird update was designed to improve the delivery of results for a particular query. It takes the user intent into account, not focusing so much on the keyword, but the user.

  1. Long-Tail Phrases
  2. Semantics (Synonyms)
  3. Rewards Sites That Answer a Particular Question
  4. Improves the way Google Interprets Queries (with RankBrain)
  5. Conversational Search Oriented

Mobile search and local SEO efforts have also been impacted by Google Hummingbird as search engine results now appear based on the proximity of the user.

Google has stated that the Google Hummingbird update is less of an update and more like a new component that incorporates prior aspects of the old search algorithm. Close to 90% of all searches worldwide have been affected by the Google Hummingbird algorithm.

We make sure your content is authoritative and distinct, answering user questions

Mobile Update

The world is going mobile. Your website must be mobile-friendly for a unique user experience. On April 21, 2015, Google let us know that sites not friendly for mobile users would receive a significant drop in rankings on mobile searches.

Common problems for sites that aren’t mobile friendly include page load speed, mobile usability issues, or a confusing design. A responsive website design is the first step to receiving a mobile friendly tag.

Mobile-friendly website development leads to more traffic, more conversions, and an improved user experience with added engagement and a higher quality of search performance. Make your website stand out with our designs specifically for mobile.

If your site bears the “Mobile-friendly” tag in search results, you won’t be penalized by Google. Remember, it’s all about the experience. Our Bucks County designers can provide you with a responsive website that is aesthetically pleasing and easy to navigate. We know how important mobile is for the future of your business. Do you?



RankBrain is the third most important ranking factor, and is used in many queries to decipher user intent. The artificial intelligence system is used to understand more relevance to the search results.

Users are getting more specific with their queries, and we make sure you’re meeting their needs.

  1. More Long-Tail Queries
  2. Conversational
  3. Avoid Focusing Solely on Keyword Targeting
  4. Think About Voice Search

For RankBrain, our team in Philadelphia focuses on providing you with great content that is relevant to queries surrounding your business.