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Tuesday, July 25, 2017

Roomba Has It

My wife walked in on me last week. I’m guessing I’m not the first man this has ever happened to, but it’s embarrassing all the same. I was standing in...

New School & Old School Ways to Boost Your Brand

Nothing is certain in business, but if there is one thing that is close to certain, it’s that you won’t go far unless you boost your brand and...

Is Your Bang Too Big?

I moved to Boston in 1982. It’s not a huge city and the subway (or “T” as we like to call it) only has five lines. And so it...

Write a Book to Further Your Career

We live in an era of personal brand building. For most people, company loyalty, gold-watch retirements, and company pensions are relics of a quickly fading past, and it’s...

Why You Should Make Referrals a Condition of Doing Business

This is one of my core principles of doing business: if you are going to be my client, I have every right to ask you for referrals, and...

Segmentation Is Killing Your Brand

Segmentation Is Killing Your Brand: Five Reasons To Find Your Unicorn Customer A store is a place...

3 Reasons Instagram Can Help Brand Your Business

1. Develop a Following Around Your Spoken Niche Instagram has exploded since the takeover by Facebook in...

Harnessing the Power of Social Media for Your Home Business (Infographic)

Social media is a powerful ally for businesses, but many of them neglect it for a variety of reasons. It can be daunting, yes. There are over 1.86...

Market Your Business with Snapchat

Social Media is become more and more of a primary marketing tool for smaller, upcoming businesses....

Influencer Marketing at GBK’s Gifting Suite Honoring Grammy Nominees: Interview with the Businesses

Face-to-face connections with celebrities are hard to attain in real life, and one company has an impressive skill for throwing enjoyable yet commercially fruitful events to bring talented...

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