Bloomberg Businessweek’s latest cover is probably one of the most effective illustrations we’ve seen of the madness of Bitcoin.

Cover story: The Bitcoin-mining arms race heats up | http://t.co/r4cp3vKx4S pic.twitter.com/hQ3PxpjYCT

— Businessweek (@BW) January 9, 2014

The cover story explores the scramble by nerds, economists and entrepreneurs to capitalize on the virtual currency.

As the Businessweek editors quipped in a post on their site, they went with the unicorn cover art because it “is patently insane. As is Bitcoin.”

Read Businessweek’s full Bitcoin story here.

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